SAMPLE: Press release and ads: New Nordic museum opening

The new Nordic Museum to open May 5 with community celebration

Gala celebration all weekend including musical and dance performances by Nordic performers

SEATTLE, April 6, 2018 /PRNewswire/ — The brand-new home of the Nordic Museum in the downtown Ballard section of Seattle, WA will finally open to the public on May 5, 2018.  The grand opening celebration gets started on Thursday, May 3 with a members-only preview of the new Northern Exposure modern art exhibition. The public is invited to attend the formal ribbon cutting ceremony and community festival starting noon on May 5, featuring performers representing all five Nordic countries, including Norway’s Vokal Nord; Fóstbræður, the Icelandic Male Chorus; Norwegian singer Eva Vea; Swedish Grammy nominated artist Petra Stahl; Voices of Reykjavik; and Migrasong. The festival continues through Sunday, May 6.

Tickets to the special Grand Opening Saturday night concert in our Great Hall are now on sale.  The event will feature internationally acclaimed recording artist Chelsea Wolfe, with Icelandic post-punk band Mammút, Finnish singer-songwriter Mikko Joensuu, and Danish grunge-rockers Baby in Vain.

Nordic Museum event - May 6-7, 2018 - ad 1
Nordic Museum event – May 6-7, 2018 – ad 1
Nordic Museum event - May 6-7, 2018 - ad 2
Nordic Museum event – May 6-7, 2018 – ad 2

For more information:

Event schedule:

Become a member:

Purchase tickets to the Grand Opening concert:


206.789.5707 x7041

About the Nordic Museum

Recently relocated to a stunning new facility in the heart of Seattle’s Ballard neighborhood, the Nordic Museum is the only museum in the United States that showcases the impact and influence of Nordic values and innovation in contemporary society and tells the story of 12,000 years of Nordic history and culture, across all five Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden. The Museum’s mission is to share Nordic culture with people of all ages and backgrounds by exhibiting art and objects, preserving collections, providing educational and cultural experiences and serving as a community gathering place. The Nordic Museum presents a wide range of vibrant programs including contemporary art exhibitions, outstanding concerts, lectures, films and a variety of special events throughout the year.

*Created as part of the requirements for a writing assignment and not meant to be published nor to represent the organization(s) listed herein

SAMPLE: Opening statement and welcome to conference

May 25, 2018 – Conference on Data Science for Business and Economics

8:30 AM – 9:00 AM Welcome and Introductions

Opening Statement & Welcome: Purdue President Mitch Daniels

Good morning everyone. I think most of you know me, but just in case, my name is Mitch Daniels and I am the President of Purdue University and former Governor of Indiana.

On behalf of Purdue’s Krannert School of Management, I am  honored to welcome you all to the inaugural conference on Data Science for Business and Economics.  (That’s a mouthful!).  Thank you all for coming.

I want to talk a little bit first about data science in general.  You’re saying, ‘It’s not a “sexy subject”, right?  Well, except for data scientists, maybe?’  Actually, I disagree with that.  Data science is one of the most important fields of study today.  It has practical applications for everyone here, whether you are faculty, students, or members of the business community.

We use data here at Purdue to help make decisions about how to make students’ experience more rewarding.

The data shows us what works and what doesn’t work, and we can make changes accordingly.

We use data to help us do the same thing in state government.  If you work for the police, and you manager manpower and resources, then you need to find out where and when is best to send out the most officers. You would base your decision on data that shows where the highest crime rates exist, and when it is most likely to occur, so that you can increase the concentration of force at those places and times.

Another example: if you’re a major retailer, and you want to know why sales are down for the quarter, you need data.  The data might show you that the products you sell in that area no longer appeal to that demographic, and you update your stock to keep up.  Or the data might show that your core demographic is getting older and you should start diversifying to appeal to younger customers.

A network of hospitals in a metropolitan area might gather data on the volume of emergencies that come in on certain days of the week for each member hospital to see if there can be a better way to distribute casualties to lessen the possibility of overburdening the resources of any one.

Community government can gather data on how services are being delivered and make decisions based on feedback data.

Animal rescue groups can gather and study data to find out how to best connect with those interested in pet adoption.

So, maybe it doesn’t sound sexy: data science. But it kind of is!

Today, you’ll hear some great insights into other ways this works in the real world, and how important it is that we keep working on making advances in this field.

It gives me great pleasure to kick off this event, as we have some exceptional speakers here today and I know you are excited to get going.  So let me make way for our first guest, a leader in this field…

*Created as part of the requirements for a writing assignment and not meant to be published nor to represent the organization(s) listed herein

SAMPLE: Pitch to Popular Photography journalist with infographic

Sample pitch to Popular Photography journalist Stan Horaczek

SUBJECT LINE: Canon has a new external flash with auto feature for beginners

Hi Stan,

As one of the dedicated gear journalists at Popular Photography, you know that new gear that can help beginner and professionals alike is hard to come by.  Canon’s newest external flash is the first of its kind with auto intelligent technology.  Very basically, this is a flash that looks at the distance to the ceiling and the distance to the subject and chooses the best bounce angle for your shoot using this automatic technology.  This will appeal especially to entry-level photographers who might be eager to try flash photography but were too intimidated by its difficult manual technology.

External flashes can be one of the more difficult pieces of equipment to master.  Also, given that they can also be expensive, entry level photographers are less likely to invest in one until they become more experienced.  This flash is much less expensive than a typical Speedlite,  priced at $399 retail.

This new flash will do the hard work for them – it will automatically find the best lighting condition for a shoot. I think it will become a must-have piece of equipment for beginner photographers, and a great inexpensive time saver for professionals.

For more information, please contact me:
Kim Kristiansen

PR Agency


Press release:

Photo gallery:


Infographic on must-have equipment for beginner photographers:

*Created as part of the requirements for a writing assignment and not meant to be published nor to represent the organization(s) listed herein

SAMPLE: Proposed Community Campaign: NYU Langone Family Health Centers: Sunset Park, Brooklyn

Prevalence of cardiovascular disease in women

According to the American Heart Association, cardiovascular disease is the number one cause of death for women. One in three women dies from the disease each year, and in the United States, more than half of all deaths due to heart disease are women (Lee & Foody, 2008).  In contrast, one in 31 women dies from breast cancer each year (“Facts about heart disease in women, n.d.).  Research also shows that women have a higher mortality rate following a first heart attack than men: of those who experience a myocardial infarction at age 45 and up, 26% of women and 19% of men die within one year, and 47% of women and 36% of men die within five years (Cobble, 2014).  Furthermore, “only 55 percent of women realize heart disease is their No. 1 killer and less than half know what are considered healthy levels for cardiovascular risk factors like blood pressure and cholesterol” (“Facts about heart disease in women, n.d.).  It’s also true that heart disease is not just a disease of age:  for women aged 45-64, heart disease is the second-leading cause of death, and for women aged 25 to 44, it is the third leading cause of death (Lee & Foody, 2008).  The reduction of risk factors through patient support, including lifestyle management and education, has been shown to be most responsible for the decrease in overall cardiac-related deaths over time (Cobble, 2014).

Proposed NYU Langone campaign to increase heart health literacy in the Sunset Park Community

The community of Sunset park in Brooklyn, NY has a population of 130,635. The area’s demographic is predominantly Hispanic (44%), with Asian (28%) and White (24%) making up the bulk of the remainder.  Most inhabitants are not highly educated, and 47% have limited proficiency in English.  “Sunset Park has a high percentage of adults who have not completed high school (42%) and a low percentage of adults with college degrees (29%)” (Community Health Profiles, 2015).  In comparison, US national percentage of adults over 25 who have not completed high school is only 13%, and the national percentage of adults over 25 who have associate, bachelor, and/or graduate degrees is 39% (US Census, 2016).  Specific information on women’s health would especially benefit the under-educated members of this community.


The hospital would accomplish several things by instituting a community engagement program aimed at educating the public and increasing health literacy about women’s risk of cardiovascular disease.  By building awareness of the lifestyle choices associated with increased risk, the hospital would increase the potential for women in the community to live longer lives.  A proactive campaign would also increase community goodwill towards the hospital and improve its overall reputation, both externally in the community and internally with its own employees.

Proposed tactics

Stakeholders in the campaign include hospital staff, local residents, local community groups, and municipal leaders.  Before the campaign can begin, we would set up a series of surveys and focus groups using samples representative of the community to get a baseline on the current level of information, education, and beliefs in the community around cardiovascular disease in women, the risks involved, and types of preventative actions that may be taken.  A local media campaign to increase awareness would use local news and community social media channels.  The campaign would have a dedicated page on the NYU Langone website, with a periodic newsletter available in English, Spanish, and Chinese, designed to facilitate up-to-date information, offer ideas for prevention and disease management, and showcase local stories of women’s experiences with the disease.  We might reach out to the American Heart Association for help with campaign materials and messaging, working in partnership if possible. Finally, we would set up dedicated personnel as spokespeople who would be made available to speak on the subject at community events.


Cobble, M. (2014) Coronary heart disease in women. The Journal of Family Practice.

Culturally Sensitive Care at NYU Langone Hospital—Brooklyn. (n.d.). Retrieved from

Community Health Profiles:  Brooklyn Community District 7: SUNSET PARK. (2015).  Retrieved from

Facts about heart disease in women. (n.d.). Retrieved from

Lee, L. & Foody, J. (2008). Cardiovascular Disease in Women. Current Atherosclerosis Reports.

*Created as part of the requirements for a writing assignment and not meant to be published nor to represent the organization(s) listed herein